Assistant Manager / Senior Specialist - Digital Commercial

• University degree with at least 3 years' experience in financial services industry, preferably in partnership, credit card or insurance marketing
• Proven experience in campaign planning, development and measurement

• Experience in loyalty programmes or client / partnerships management is preferred but not essential

Assistant Manager / Senior Specialist - Digital Commercial

• Develop promotion and engagement plans while implementing key initiatives between yuu Rewards and financial service partners in a timely and accurate manner
• Collaborate with cross-functional teams to design and enhance the customer journey
• Provide account support to partners to drive and monitor the achievement of financial performance targets

• Manage strategic partnerships with relevant key stakeholders of key banking and insurance partners
• Manage ongoing governance and drive strategic discussion and alignment with partners
• Review on market intelligence to support new development opportunities

• Lead the delivery of joint marketing and engagement initiatives with the partner to deliver towards the agreed roadmap
• Facilitate the execution of CRM and social media initiatives, working closely with creative and media agencies
• Design, implement and optimize trigger-based and automated CRM journeys to improve engagement, retention, cross-sell and conversion performance across

• Work with Customer Insights Team to analyse trends and proactively identify opportunities from partner and internal data to enhance performance in the partnerships
• Support in delivery of insights, including post-campaign evaluations, and drive the execution of resulting action plans in key business areas, as well as developing actionable recommendations to improve campaign performance.

• Strong business acumen, communication and interpersonal skills
• A proactive, self-motivated team player with excellence organizational skills
• Strong problem-solving skills with the ability to identify business opportunities and recommend practical, data-driven solutions
• Analytical mindset with the ability to interpret data, evaluate campaign performance and translate insights into actionable recommendations
• Proficient in PowerPoint, Excel and Word skills
• Excellent command of written and spoken English and Cantonese
• Candidates with less experience will be considered for the Senior Specialist level

yuu Rewards club and online shopping platform yuu was launched in Hong Kong in 2020 and now serves 4.2 million members. It allows members to earn points at more than 2,500 outlets, from partners including Wellcome, Market Place, Mannings, 7-Eleven, IKEA, KFC, Pizza Hut, PHD, Maxim's Groups, Shell, Livi Bank and more. Originally a rewards club, it expanded in 2022 to include shopping by launching yuu to me, and has quickly become one of Hong Kong major online shopping platforms. It also exclusively partners with Hang Seng Bank's enJoy card to enable customers to earn additional rewards. yuu encourages its members to donate points to good causes; more than 760 million yuu points have been donated to Food Link Foundation and The Conservancy Association since 2020.

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To find out more about Our Businesses and Our People, please visit our website https://www.dfiretailgroup.com