Retail Marketing Specialist

Assist in planning and execution of retail marketing and customer campaigns to achieve sales targets and marketing objectives

Support year-round trade activities, including weekly promotions, seasonal campaigns, product launches, and store openings or refurbishments

Coordinate end-to-end execution of in-store marketing materials, POSM, and promotional mechanics to ensure timely and effective store implementation

Assist in media planning and execution, including TVC, print, and other above-the-line or retail-focused media

Work closely with creative and media agencies to develop effective marketing assets and stay updated on the latest retail and media trends relevant to the Wellcome brand

Partner with internal stakeholders (Commercial, Operations, Supply Chain) to ensure campaign alignment and smooth execution

Track campaign performance and prepare post-campaign analysis to evaluate effectiveness and identify improvement opportunities

Support ad hoc marketing projects and initiatives as required

Bachelor's degree in Marketing, Business, Communications, or related disciplines

Preferably with at least 1 year of relevant experience in retail marketing, trade marketing, FMCG, or an agency environment

Fresh graduates will also be considered

Strong execution capability with good attention to detail and the ability to manage multiple campaigns in parallel

Good understanding of retail operations, promotion mechanics, and customer marketing

Hands-on, proactive, and able to work under pressure in a fast-paced retail environment

Strong communication and stakeholder management skills

Good command of English and Chinese (Cantonese required; Mandarin is an advantage)