Assistant Product Marketing Manager

Responsibilities:

• Develop and implement marketing campaigns to drive user acquisition, upsell, and retention in alignment with the go-to-market strategy

• Target content to specific audiences and focus on trending topics

• Supervise design and copywriting of creative concepts for various formats of content with in-house marketing team and designers

• Determine product positioning, selling points, value prepositions and key messages, create compelling marketing & promotion programs with Marketing team to reach the right segment

• Develop and package training content on related products

• Keep abreast in market trend, collect market intelligence and conduct analysis

• Work closely with Product Managers to define and execute go-to-market strategies, considering competition, market trends and customer insights

• Collaborate with cross-functional teams for consistent messaging across channels, maintaining a clear and concise communication strategy

• Identify strategic partnerships that expand product exposure, collaborating with external partners, influencers, and industry stakeholders to negotiate and manage partnerships for mutual growth

Requirements

• Bachelor's degree in Business Administration, Marketing or equivalent disciplines

• 3-5 years of working experience in consumer marketing / technology / telecom industry

• Possess strong creative mind and familiar with content marketing

• Strong project management, presentation and interpersonal skills

• Attentive to details, results-oriented and able to handle multiple projects simultaneously

• Experience with Salesforce/Google Analytics will be a plus

• Candidates with more experience will be considered as Assistant Marketing Manager

• Candidate with short notice or immediately available will be preferred

• Candidate with more experience will be considered for the position of Senior Marketing Officer