Senior Insight Analyst

Job Description

• Perform data mining and analysis to provide actionable insights and improve conversion
• Prepare customer segments and manage campaign journey to deliver campaign on agreed timeline and conduct post mortem to continuously improve effectiveness
• Design and develop dashboards using data visualization tools (Power BI), and translate data into actionable insights to support decision making
• Review and identify automation for workflows and data process
• Provide advanced analytics support including machine learning and statistical modelling
• Work closely with Data Management Team and IT to identity valuable data sources from all touchpoints, and transform it into an analytical-friendly format to support analysis, digital journeys enhancement and process optimization

Requirements

• Degree holder in IT/IS/Statistics/Business Administration or related disciplines.

• Min. 3 years experience in data analysis and CRM using large-scale database

• Solid knowledge and experience in free-hand SQL, Python and data visualization (e.g. Power BI / Tableau)

• Experience in marketing automation software/CRM tools (e.g. Salesforce, MS Dynamics, Adobe campaign etc.)

• Good knowledge of advanced analytics and ML techniques

• Positive and innovative learning attitude, proficient in problem-solving and stakeholder management

• Fluent in English, Cantonese and Mandarin