Senior Marketing Manager — APAC North

Responsibilities

-Develop and execute integrated marketing strategies for North APAC, with a focus on emerging and growth markets including the Philippines, Vietnam, Australia, New Zealand, and AI-related outbound business opportunities.

-Drive AI MaaS lead generation by designing targeted marketing programs, campaigns, and demand generation initiatives that support pipeline growth and business conversion.

-Work closely with sales, product, solutions, PR, and regional teams to ensure marketing strategies are aligned with business priorities, go-to-market plans, and revenue objectives.

-Strengthen local brand awareness and market presence through effective regional and country-level marketing campaigns, tailored messaging, and localized content.

-Plan and manage digital marketing campaigns across channels including social media, email marketing, paid media, webinars, and partner platforms to improve engagement, conversion, and ROI.

-Conduct market research and competitive analysis to identify customer needs, market trends, industry opportunities, and competitive positioning across North APAC markets.

-Lead the planning and execution of industry events, customer seminars, webinars, partner activities, and trade shows to promote Alibaba Cloud's products, services, and AI solutions.

-Develop, adapt, and localize marketing materials, including presentations, customer case studies, brochures, campaign assets, and thought leadership content for different markets and audience segments.

-Track, analyze, and report marketing performance, including campaign effectiveness, lead quality, pipeline contribution, and ROI; use insights to continuously optimize marketing plans.

-Manage relationships with agencies, media partners, event organizers, ecosystem partners, and other external stakeholders to ensure effective execution and brand consistency.

-Support internal coordination across regional and local teams to ensure consistent messaging, smooth execution, and strong alignment between marketing activities and business goals.

Requirements

-Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

-Minimum 10 years of B2B marketing experience, preferably in technology, cloud computing, AI, SaaS, or enterprise solutions.

-Proven experience in demand generation, lead generation, campaign management, and regional marketing execution.

-Strong understanding of the North APAC market landscape, especially emerging markets such as the Philippines, Vietnam, Australia, and New Zealand.

-Experience in marketing AI, cloud, digital transformation, or enterprise technology solutions is highly preferred.

-Strong digital marketing knowledge, including paid media, social media, email marketing, webinars, marketing automation, and performance tracking.

-Excellent project management skills, with the ability to manage multiple markets, campaigns, stakeholders, and timelines simultaneously.

-Strong analytical skills with the ability to interpret data, measure campaign effectiveness, and translate insights into actionable marketing strategies.

-Excellent communication and interpersonal skills, with the ability to work effectively in a multicultural and cross-functional environment.

-Proficiency in spoken and written English is required; proficiency in Chinese is a strong advantage for regional and internal stakeholder communication.

-Self-motivated, detail-oriented, results-driven, and comfortable working in a fast-paced, matrixed regional environment.