Marketing Manager

Responsibilities

• Develop and execute integrated PR, digital marketing, and communications strategies to support business, branding, and marketing objectives across K11 malls and projects.
• Lead marketing, PR, and publicity campaigns, including media relations, influencer partnerships, events, launches, and promotional initiatives, while tracking performance and business impact.
• Manage social media and digital presence, driving brand awareness, audience engagement, content excellence, and campaign effectiveness through data-driven optimization.
• Build and maintain strong relationships with media, KOLs, content creators, industry partners, tenants, and community stakeholders to enhance brand visibility and corporate reputation.
• Develop high-quality bilingual communications and marketing content, including press releases, speeches, media materials, and corporate communications, while supporting crisis communication when required.
• Identify and cultivate strategic partnerships and collaboration opportunities, working closely with internal teams and external partners to deliver innovative customer engagement and business growth initiatives.
• Oversee agency management, project execution, budgets, and performance monitoring, while providing market insights and guidance to team members to ensure successful delivery of departmental objectives.

Requirements

• Degree holder in Marketing, Communications, Public Relations, Business Administration, or related disciplines.
• 8+ years of relevant experience in PR, marketing, communications, retail, shopping mall, hospitality, or agency environments.
• Proven track record in managing integrated marketing, PR, and promotional campaigns.
• Strong media, KOL, influencer, and industry networks.
• Experience in partnership marketing, events, tenant engagement, or shopping mall marketing is a plus.
• Strong business, project management, and stakeholder management skills.
• Excellent communication, presentation, and writing skills in English and Chinese.
• Proactive team player with the ability to multitask in a fast-paced environment.
• Proficient in MS Office and fluent in English, Cantonese, and Mandarin.

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