E-Commerce Specialist - Content Production

We are proud to offer excellent opportunities for talented individuals to join the roaring team of MGM China.

我們誠邀才華出眾的您，把握美高梅中國事業機會，與金獅再闖另一座高峰。

Job Responsibilities:

• Support content planning and execution for RED (Xiaohongshu), WeChat Official Account, and other social media platforms.
• Identify content opportunities and creative ideas through market research, trend monitoring, and brand storytelling.
• Develop content calendars and ensure alignment with brand and campaign objectives, and coordinate internal resources to support timely content development and delivery.
• Support the execution of social media campaigns and integrated marketing initiatives, manage content publishing schedules and workflow processes, and track project timelines and deliverables to ensure quality execution.
• Monitor social media trends, emerging topics, and audience interests to inform content strategy.
• Coordinate with external agencies and vendors on content creation, design, video production, and platform operations, and support vendor performance evaluation and ongoing partnership management.
• Review content and provide feedback to maintain brand consistency.
• Monitor key performance indicators, including reach, engagement, readership, follower growth, and content effectiveness.
• Assist in preparing regular performance reports and content analysis, and provide data-driven insights and recommendations to improve content performance and audience engagement.

Job Requirements:

• Bachelor's degree in Communications, Journalism, Marketing, Advertising, Public Relations, New Media, or a related field.
• 2-5 years of experience in content marketing, social media management, content development, or related digital marketing roles.
• Hands-on experience managing RED (Xiaohongshu) and WeChat Official Account content, with strong knowledge of China's social media landscape, content trends, audience engagement, and social media best practices.
• Experience in hospitality, luxury, lifestyle, tourism, entertainment, or related industries is preferred.
• Agency or in-house brand marketing experience is an advantage, with experience in managing external agencies and cross-functional stakeholders is highly preferred.
• Strong Chinese copywriting, content planning, and storytelling skills.
• Strong project management, vendor management, and stakeholder coordination skills, with the ability to manage multiple priorities in a fast-paced environment.
• Strong communication and interpersonal skills.
• Analytical mindset with the ability to interpret performance data and provide actionable recommendations.
• Proficient in Microsoft Office applications, particularly PowerPoint, Excel, and Word.