Assistant Manager, Brands (Strategy & Guardianship)

Shangri-La International Hotel Management Ltd.

Shangri-La Group is a global leader in luxury hospitality with unique Asian heritage.

Headquartered in Hong Kong, we have over 100 hotels and resorts under four brands in key cities and beautiful beachfront locations globally. We are expanding rapidly with a strong development pipeline throughout Asia, the Middle East, Europe, and Africa.

Regarded as one of the world's finest hotel ownership and management companies, Shangri-La is dedicated to delighting guests around the world with legendary service, finely tuned through over 45 years of hospitality from the heart. We have an affinity with Asian travelers, and we offer them a gateway to the rest of the world, positioning us as a leading brand in luxury hospitality.

As an enviable employer with industry-leading levels of colleague engagement, our people are our priority. Our success is made possible only through the efforts and abilities of over 42,000 colleagues worldwide. In accordance with this belief, the focused investment we make in the learning and development of our colleagues is unparalleled in the global hospitality industry. From welcoming new colleagues to best-in-class leadership development, you can be sure that potential is identified and nurtured throughout your career.

We are looking for an Assistant Manager to join our Brand Strategy & Guardianship team. This role is ideal for a strategic, detail-oriented professional who is passionate about hospitality and translating brand vision into effective execution. Working with colleagues across Headquarter, regional offices, and hotels worldwide, you will support brand strategy, safeguard brand integrity, and contribute to some of the Group's exciting brand-building initiatives that shape how our brands are expressed globally.

What you'll be doing

• Support the development and implementation of brand strategies that strengthen positioning, guest relevance, and long-term brand equity.
• Conduct market, consumer, and competitive research to identify trends, opportunities, and solutions that enhance brand performance.
• Apply guest-centric thinking to strategies and recommendations, ensuring they address meaningful customer needs and experiences.
• Develop and maintain brand guidelines, frameworks, and governance tools to ensure consistency across touchpoints.
• Advise Headquarter, regional teams, hotels on brand initiatives and review applications for alignment with brand standards and strategic objectives.
• Partner with internal stakeholders and external agency partners to deliver brand and design projects from concept through implementation.
• Support the creation and management of brand assets, including visual identity elements and photography.
• Improve brand governance and project delivery through effective processes, templates, tools, and documentation.
• Manage multiple projects, timelines, stakeholder alignment, and follow-ups to ensure successful delivery.
• Serve as the Digital Asset Management (DAM) expert, ensuring timely, quality content uploads across teams and driving platform improvements and upgrades.

About You

• A bachelor's degree in marketing, hospitality, business, communications, or a related discipline.
• At least 5 years of relevant experience in brand strategy, brand management, marketing, consulting, hospitality, or a related field.
• Proficiency in spoken and written English and Chinese.
• Strong strategic, analytical, storytelling, and creative-thinking skills.
• Excellent attention to detail and commitment to quality and consistency.
• Strong project management skills, with the ability to manage multiple priorities and stakeholders.
• An entrepreneurial mindset, intellectual curiosity, and commitment to continuous learning about consumer trends, industry developments, and best practices.
• Resilience, adaptability, and the ability to thrive in a dynamic environment.

Why Join Us

• A workplace that values your passion and supports self-realization and personal growth.
• Structured learning and development pathways with real opportunities to advance your professional craft and leadership skills.
• Competitive benefits, recognition programs, and colleague stay/travel perks that reward your contribution and dedication.
• Teams that promote inclusion and respect, value diversity, and foster a secure environment where everyone can thrive

We are an equal opportunity employer. Applications from all qualified candidates are welcomed. All information provided by applicants will be treated in confidence and used only for recruitment purposes. (

We appreciate your interest in joining us. Please note that only successful candidates will be contacted.