Assistant Manager Performance Marketing - Customer Lifestyle

Role Introduction

In this role, you will support the management and execution of performance marketing and paid digital media for Cathay Lifestyle and its business pillars, with the objective of prospecting new customers, driving traffic, and maximizing conversion throughout the funnels

Key Responsibilities

• Item 1 of 8, Work with the Marketing Manager to develop the strategy for performance marketing and paid digital media to achieve the business goals for the specific Cathay Lifestyle business pillars
• Item 2 of 8, Plan and execute display / programmatic, SEM, SEO, GEO to prospect new customers, drive traffic, and maximize conversion
• Item 3 of 8, Work closely with pillar marketing teams to maximize the synergy between campaigns and always-on performance marketing throughout the funnels
• Item 4 of 8, Agency management
• Item 5 of 8, Assist the Marketing Manager with the budget for performance marketing and paid digital media
• Item 6 of 8, Responsible for the performance review on performance marketing and paid digital media with insights and action plan
• Item 7 of 8, Work as the primary contact person in Lifestyle Marketing team for internal IT, Digital, Web Analytics and Compliance teams on data, tracking and website performance casted by marketing vendors
• Item 8 of 8, Work closely with external marketing partners and vendors to identify new opportunities and stay abreast of the latest paid media trends and technologies

Requirements

• Item 1 of 7, 5 years of experience in performance marketing or programmatic media.
• Item 2 of 7, Excellent professional knowledge of performance marketing tools / platforms, e.g. Adobe / Salesforce suite, Google Analytics, DV360, Facebook Ads, site testing / optimization tools, GEO and etc
• Item 3 of 7, Strong customer centric mindset in crafting omni-channel customer journey to effectively engage with customers
• Item 4 of 7, Creative campaign deployment: examples of working collaboratively with designers and strategists to turn ideas into live performance marketing campaigns
• Item 5 of 7, Excellent project and time-management skills; ability to work in an Agile environment and meet sprint deadlines
• Item 6 of 7, Strong collaborative mind-set; must be able to proactively address needs and work
  with colleagues at various levels of experience and location.
• Item 7 of 7, Creative, strategic thinker, analytical

Personal & Application Information

Equal Opportunity

Cathay Pacific is committed to fostering an environment that values Diversity, Equity, Inclusion and Belonging. As an equal opportunity employer, we are committed to attracting and hiring qualified individuals from diverse backgrounds, experiences and abilities. We strive to create a respectful, inclusive workplace free from discrimination, harassment and bullying.

Privacy

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