Marketing Manager, Personal Banking

GCB 5

We are currently seeking a high calibre professional to join our team as a Marketing Manager, Personal Banking, AMH WPB Marketing.

In this role you will

• Develop and deliver proposition marketing strategy for commercialization, setting clear objectives and plans to deepen relationships and drive growth across Mass Affluent and Mass segments, including both local and non-residential Chinese customers.
• Lead end-to-end portfolio growth campaign planning and execution across channels (targeted communications, owned/digital, social media, etc), ensuring activity is on-brand, insight-led, delivered to schedule, and aligned to business priorities.
• Partner with key internal stakeholders to shape briefs, align dependencies, resolve issues quickly, and ensure consistent delivery across journeys and touchpoints.
• Use customer insights and performance analytics to optimise effectiveness, including refining segmentation, targeting, messaging, creative, channel mix and measurement; convert learnings into repeatable best practice and continuous improvement.
• Monitor market and competitor activity to maintain proposition relevance and competitiveness; identify opportunities/risks and recommend practical actions on messaging, offers, positioning and channel approach.
• Own and manage the marketing budget, ensuring disciplined forecasting and spend control, efficient resource deployment, and demonstrable ROI through robust tracking and post-campaign evaluation.
• Maintain governance, brand and compliance standards, following established marketing processes, policies and approval workflows, and ensuring all communications meet local and cross-border requirements while upholding HSBC brand values.
• Provide operational and administrative support (reporting, coordination, documentation/housekeeping and team support) to keep execution smooth, stakeholders informed, and the team operating efficiently.

To be successful you will need

• University graduate in business studies or marketing is preferred.
• 5+ years in marketing and brand management, with good understanding of banking products preferred.
• Proficient in direct marketing and advertising process.
• Proven track record delivering measurable growth outcomes (acquisition, engagement, conversion and/or brand metrics), with customer centricity in heart and good commercial sense.
• Strong stakeholder management skills. Excellent communication skills, fluency in Chinese (Cantonese & Mandarin) and English.
• A team player and self-starter who thrives in a fast-paced environment.
• Experience working in a matrixed organisation with multiple stakeholders and competing priorities.

Opening up a world of opportunity

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Issued by The Hongkong and Shanghai Banking Corporation Limited.

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