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Brand Manager

On-site in Hong Kong·Full-time·Added 21 days ago (last checked 11 Oct)

Overview

Work mode
On-site, Hong Kong
Contract
Full-time
Experience
2+ years

The role

1. Brand Strategy & Initiative Delivery

  • Translate brand strategy into clear annual and in‑year operating plans
  • Lead delivery of brand initiatives, campaigns, and launches from concept through in‑market execution
  • Ensure strong creative quality and executional excellence across touchpoints
  • Manage agency and partner relationships to deliver on time, on quality, and on budget

2. Cross‑Functional Leadership in a Lean Model

  • Partner closely with Media, Product Supply, R&D, Design, Sales, Finance, and other critical functions
  • Actively manage tradeoffs, timelines, dependencies, and resource constraints
  • Demonstrate strong ownership and accountability in the absence of large support teams

3. Brand Stewardship & Decision Making

  • Ensure all work adheres to brand standards, claims, legal, and regulatory requirements
  • Apply sound brand judgment in day‑to‑day decisions
  • Balance speed, quality, and compliance in execution
  • Identify risks early and escalate appropriately

4. Performance Management & Growth Acceleration

  • Own performance tracking across brand equity, media, and in‑market KPIs
  • Identify growth opportunities and performance gaps using data and insights
  • Apply a learning agenda to continuously improve results
  • Build fact‑based cases for future investment, optimization, and scale

WE ARE LOOKING FOR

  • Excellent visionary, strategic and courageous leadership skills. 2 years above working experience of brand marketing/digital marketing in FMCG/Retail related industry.
  • Strong with strategic and analytical thinking.
  • An ability to drive innovation and brand growth.
  • Strong ability to communicate and team capabilities.
  • Proficiency in English (written and spoken).

This is important to note

  • Immigration sponsorship is not available for this position.
  • P&G is an equal opportunity employer; we value diversity at our company. We do not discriminate against individuals on the basis of race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, disability, HIV/AIDS status, or any other legally protected factor.

About Procter & Gamble Greater China

Industry
Consumer Goods
Website
pg.com.cn
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