Marketing Specialist - Brand

• Item 1 of 10, Coordinate end-to-end marketing campaigns, from briefing and production through launch, tracking, and reporting.Coordinate end-to-end marketing campaigns, from briefing and production through launch, tracking, and reporting.
• Item 2 of 10, Manage content calendars, publishing schedules, and distribution across social media and owned channels.Manage content calendars, publishing schedules, and distribution across social media and owned channels.
• Item 3 of 10, Coordinate creative assets, translations, approvals, and campaign delivery with internal and external stakeholders.Coordinate creative assets, translations, approvals, and campaign delivery with internal and external stakeholders.
• Item 4 of 10, Ensure all marketing materials are accurate, up-to-date, and aligned with brand and channel guidelines.Ensure all marketing materials are accurate, up-to-date, and aligned with brand and channel guidelines.
• Item 5 of 10, Monitor social, media, and audience trends to identify opportunities, insights, and potential issues.Monitor social, media, and audience trends to identify opportunities, insights, and potential issues.
• Item 6 of 10, Prepare campaign, channel, and social listening reports, providing actionable recommendations.Prepare campaign, channel, and social listening reports, providing actionable recommendations.
• Item 7 of 10, Maintain campaign trackers, dashboards, and performance records to support data-driven decision-making.Maintain campaign trackers, dashboards, and performance records to support data-driven decision-making.
• Item 8 of 10, Conduct audience, competitor, and market research to support campaign planning and content development.Conduct audience, competitor, and market research to support campaign planning and content development.
• Item 9 of 10, Support media activations, vendor management, contracts, budgets, purchase orders, and invoice administration.Support media activations, vendor management, contracts, budgets, purchase orders, and invoice administration.
• Item 10 of 10, Collaborate with cross-functional teams, agencies, and partners while driving process improvements through digital, automation, and AI-enabled tools.Collaborate with cross-functional teams, agencies, and partners while driving process improvements through digital, automation, and AI-enabled tools.

In this role, you are responsible for supporting the effective delivery and execution of integrated marketing programmes across the Cathay Group portfolio, including Cathay Pacific, Cathay Cargo, and Cathay Lifestyle. You will also help translate business priorities into well-executed campaigns, content, and channel activities that strengthen brand awareness, drive engagement, and enhance the Group's corporate reputation.

• Item 1 of 10, Coordinate end-to-end marketing campaigns, from briefing and production through launch, tracking, and reportingCoordinate end-to-end marketing campaigns, from briefing and production through launch, tracking, and reporting
• Item 2 of 10, Manage content calendars, publishing schedules, and distribution across social media and owned channelsManage content calendars, publishing schedules, and distribution across social media and owned channels
• Item 3 of 10, Coordinate creative assets, translations, approvals, and campaign delivery with internal and external stakeholdersCoordinate creative assets, translations, approvals, and campaign delivery with internal and external stakeholders
• Item 4 of 10, Ensure all marketing materials are accurate, up-to-date, and aligned with brand and channel guidelinesEnsure all marketing materials are accurate, up-to-date, and aligned with brand and channel guidelines
• Item 5 of 10, Monitor social, media, and audience trends to identify opportunities, insights, and potential issuesMonitor social, media, and audience trends to identify opportunities, insights, and potential issues
• Item 6 of 10, Prepare campaign, channel, and social listening reports, providing actionable recommendationsPrepare campaign, channel, and social listening reports, providing actionable recommendations
• Item 7 of 10, Maintain campaign trackers, dashboards, and performance records to support data-driven decision-makingMaintain campaign trackers, dashboards, and performance records to support data-driven decision-making
• Item 8 of 10, Conduct audience, competitor, and market research to support campaign planning and content developmentConduct audience, competitor, and market research to support campaign planning and content development
• Item 9 of 10, Support media activations, vendor management, contracts, budgets, purchase orders, and invoice administrationSupport media activations, vendor management, contracts, budgets, purchase orders, and invoice administration
• Item 10 of 10, Collaborate with cross-functional teams, agencies, and partners while driving process improvements through digital, automation, and AI-enabled toolsCollaborate with cross-functional teams, agencies, and partners while driving process improvements through digital, automation, and AI-enabled tools

• Item 1 of 9, A university degree in Marketing, Communications, Business Administration, Media or another relevant discipline
• Item 2 of 9, A minimum of three years of relevant experience in marketing, communications,
  social media, content, media or campaign operations, preferably within an agency.
• Item 3 of 9, Practical experience coordinating marketing campaigns, content publishing, reporting or agency and vendor workflows
• Item 4 of 9, Good understanding of digital and social media platforms, content formats and integrated marketing across owned, earned and paid channels
• Item 5 of 9, Strong analytical skills, with the ability to organise data, identify relevant findings and prepare clear performance reports
• Item 6 of 9, High level of organisation and attention to detail, with the ability to manage multiple priorities, deadlines, assets and stakeholders
• Item 7 of 9, Strong written and verbal communication skills, with confidence working collaboratively across teams and with external partners
• Item 8 of 9, Digital and technology literacy, with the ability to use AI-enabled tools responsibly to support research, content and reporting workflows
• Item 9 of 9, Full professional fluency in written and spoken English is required; proficiency in Chinese, including Cantonese and/or Mandarin, is strongly preferred