Assistant Marketing Manager

We are looking for a creative, hands-on content marketer to support our digital and social-media communications. You will curate, write and create engaging content that helps customers understand and connect with health, wellness and insurance offerings.This is primarily a content-creation role, with a focus on social-media posts, newsletters and day-to-day digital communications. You will support the Manager and team in turning product and content priorities into clear, relevant and customer-friendly communications.

About Us

• At HKT, we are transforming the healthtech landscape by making health and wellness services more accessible. Our ecosystem brings together digital health, wellness, insurance-related and subscription services to support customers throughout their health journey.

Responsibilities

• Social Media Content Creation: Produce highly engaging social media posts, captions, carousels, stories, and short-form videos across key channels while adhering strictly to brand guidelines and platform best practices.
• Content Curation: Source and curate timely, relevant health, wellness, lifestyle, and product-related content to fuel social media and digital communication channels.
• Content Calendar Management: Assist to plan, maintain, and execute social media and communication calendars to ensure all content is prepared, reviewed, and published on schedule.
• Copywriting: Write clear, engaging, and customer-friendly copy for social posts, eDMs, website landing pages, in-app messages, and daily communications.
• CRM Communications: Support the preparation and scheduling of eDMs, and CRM campaigns-including content selection, copywriting, proofreading, and workflow management.
• Visual & Video Content: Create or adapt simple, on-brand visual assets and short-form video content; draft clear creative briefs and prepare materials when collaborating with internal design teams or external partners.
• AI-Enabled Content Creation: Proactively leverage approved AI tools for brainstorming, research, draft variations, and workflow automation, while strictly ensuring factual accuracy, tone, and brand compliance.
• Modern Content Optimisation: Apply basic SEO principles to web copy and actively explore emerging GEO (Generative Engine Optimization) trends to adapt content for next-generation AI search behaviors.
• Content Performance Tracking: Track and analyze basic social, email, and digital content metrics to compile performance reports, extracting insights on top-performing formats and topics.
• Stakeholder & Relationship Management: Collaborate closely with cross-functional teams, business units, agencies, vendors, and external partners to ensure campaigns are executed efficiently and delivered on schedule.
• Ad Hoc Support: Assist with additional duties and tasks assigned by management as needed.

Requirements

• Education: Bachelor's degree in Marketing, Communications, Business, Multimedia, Design, or a related discipline.
• Experience: 4-6 years of experience in content marketing, social media, copywriting, digital communications, or a related role.
• Industry Knowledge: Familiarity with the insurance, healthcare, and wellness industry is an advantage, providing valuable context for marketing initiatives.
• Language: Fluent in both Chinese and English, with strong written and verbal communication skills.
• AI Adaptable: Strong interest in AI tools, with a willingness to learn new AI skills to enhance marketing efforts and workflows.
• CRM Tools: Familiarity with In-base comms platform (i.e. ACS, Radical) is an advantage.
• Content Tools: Proficiency in social publishing, analytics, or content-management tools is an advantage
• Design Tools: Familiarity with Canva, Adobe Illustrator, Photoshop, Premiere Pro, CapCut, or other visual and video-editing tools is an advantage.
• Digital Skills: Basic understanding of SEO is an advantage; interest in GEO (Generative Engine Optimization) and emerging AI-search behaviours is welcome.
• Customer-Centric Mindset: Detail-oriented and passionate about delivering exceptional customer experiences in a fast-paced, ever-evolving market. Able to turn complex product information into simple and engaging customer-facing content.
• Work Independently: Proven ability to work independently, stay organized, and manage multiple priorities effectively in a dynamic environment.

If you enjoy telling stories, creating digital content and using creativity and technology to engage customers, we would like to hear from you.