Regional Campaign Curation Manager

Job Descriptions

Campaign Strategy & Planning

• Develop and implement strategic marketing campaign plans for KPay markets, ensuring alignment with business goals and target audiences.
• Lead campaign ideation, including concept development, timelines and messaging for key company milestones and product launches.
• Conduct market and audience research to identify growth opportunities and optimize campaign targeting.
• Curate and organize content across multiple platforms, ensuring consistency with brand vision.
• Initiate and nurture engagement activities with partners, merchants and relevant communities.

Execution & Cross-Functional Coordination

• Collaborate with creative teams, marketing, and stakeholders in different countries to produce campaign assets (including OOH media, social media, advertising and merchant communications) that meet brand and quality standards.
• Manage project resources, schedules, and budgets to ensure timely and effective campaign delivery.
• Coordinate with external agencies, vendors, and key stakeholders to support campaign execution.
• Develop and implement content strategies that highlight brand messages and unique product selling points.

Performance Analysis & Optimization

• Monitor and analyze campaign performance metrics, using insights to optimize ongoing and future campaigns.
• Implement and leverage analytics tools to access effectiveness and ROI.
• Conduct regular content audits to identify gaps, ensure consistency and drive continuous improvement.

Communication & Leadership

• Present campaign results, insights and recommendations to stakeholders and management.
• Lead, mentor and manage campaign teams or cross-functional contributors, providing guidance, training and constructive feedback.
• Stay current with marketing trends, industry best practices and emerging platforms to drive innovation and maintain competitive content offerings.

Requirements

• Bachelor's degree in Marketing, Multi-media or business studies related disciplines;
• Minimum 6 years experience managing curatorial projects or creative marketing campaigns;
• Experience working in regional matrix organizations is an advantage;
• Proven track record in cross-functional project management, stakeholder engagement, campaign ideation and execution;
• Strong familiarity with social platforms in APAC region (e.g., META, Xiaohongshu, TikTok, etc.);
• Visionary and creative thinking, with the ability to look beyond existing content and practices;
• Practical experience in marketing operations and heads-on campaign delivery;
• Strong cross-cultural understanding, communication skills and ability to work independently across diverse markets;
• Team player with good interpersonal, presentation and communication skills; and
• Excellent command of written and spoken English, Cantonese and Mandarin.