Marketing Manager (IP)

Responsibilities

(Long Term Contact)

• Plan, create, and manage digital content (static, video, motion, storytelling formats) across channels to enhance IP visibility and fan engagement.
• Create engaging IP & brand experience through relevant consumer touch points.
• Execute digital and on-site campaigns for licensed product launches, retail/F&B collaborations, themed activations. and partner promotions. Coordinate with licensees to ensure cohesive messaging and brand alignment.
• Monitor platform trends, manage daily posting schedules, engage with fans, and grow online communities for key IP brands.
• Track KPIs, analyze digital performance, and recommend improvements to content, ads, and engagement strategies.
• Work closely with IP Design, Licensing, Retail, F&B, Marketing, and external agencies to deliver integrated marketing initiatives.
• Ensure all marketing materials follow IP guidelines, character rules, and licensing standards.

Requirements

• Bachelor's degree in Marketing, Digital Media, Communications, or related field.
• 3-6 years relevant experience in marketing, social media, or brand marketing.
• Proven experience managing social media platforms including content planning, posting, community engagement, and performance tracking.
• Creative and fun persona, with strong ability to ideate engaging content and contribute to the playful spirit of our IP brands.
• Strong understanding of social media ecosystems, content formats, and platform algorithms.
• Hands-on experience in content creation, campaign execution, and digital storytelling.
• Comfortable with analytics tools (Meta Business Suite, Google Analytics, social listening tools).
• Al-Ready mindset with ability to use Al tools for content ideation, optimization, and workflow efficiency while maintaining brand/IP integrity.
• Strong communication, coordination, and project management skills.
• Creative, proactive, and able to manage fast-paced timelines.
• Passion for animals and conservation, aligning with Ocean Park's mission, is preferred.
• Immediate available is highly preferred.

Full-time Staff Benefits 全職員工福利

• 13-month payment / Gratuity 年終雙糧/約滿酬金
• Marriage/Examination/Conservation/CSR Leave 結婚/考試/義工/保育假期
• Ocean Park and Water World Complimentary Tickets 海洋公園及水上樂園免費入場劵
• Staff In-Park Discounts 員工購票/購物折扣
• Staff Canteen 職員餐廳
• Staff Social Club 職員聯誼會
• Medical Insurance (Hospitalization & Outpatient) 醫療福利 (包括住院及門診)
• 14 days Paid Leave (Include Birthday Leave and Work Anniversary Leave) 14天有薪假期 (包括生日假期及工作周年假期)
• 17 days Public Holiday 17天公眾假期

For application and enquiry: 申請及查詢:

招聘網站 Career website : https://careers.oceanpark.com.hk/en/job-openings/job-search-result/?SUBDEPT3=128

WhatsApp: 5208 3805

Applicants not contacted within six weeks may consider their application unsuccessful. Personal data collected will be used for recruitment-related purpose only.

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